Conclusion
Conclusion
Legacies of Value
The conclusion connects themes woven through the previous chapters with the approaches and understandings of present-day children’s market researchers in order to argue that the dynamics of the moral project of childhood continue to inform contemporary understandings and approaches to the child. For one, the rise of the “creative child” in the post–World War II era repeats and extends the elements of taste central to nineteenth-century dynamics surrounding the production of the bourgeois child. As well, mothers continue to be implicated in the fabrication of children’s selves and interiorities largely through the work of provisioning of goods in ways that are responsive to children’s presumed and articulated subjectivities. The kind of child crafted out of an admixture of Christian conception, social class practice, and maternal accountability comprises the essential elements of a contemporary dominant, moral ideal. It is an approach that hopefully invites consideration of its ubiquity across domains rather than its exceptionality.
Keywords: Creative Child, Market Research, Provisioning, Value
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