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Playing to the CrowdMusicians, Audiences, and the Intimate Work of Connection$
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Nancy K. Baym

Print publication date: 2018

Print ISBN-13: 9781479896165

Published to NYU Press Scholarship Online: January 2019

DOI: 10.18574/nyu/9781479896165.001.0001

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(p.139) 5 Platforms
Playing to the Crowd

Nancy K. Baym

NYU Press

The stage, merchandise table, and social media (MySpace, Facebook and Twitter) are compared to show how social media platforms have changed the terms of interaction between artists and audiences. Each platform offers affordances for different kinds of relationships, which are understood in different ways by different artists. It shows that where the platforms of the stage and merchandise table bounded encounters in terms of who could be there, what they could do, and for how long, social media unbind participation, activity, time, and distance, pushing people toward everyday interaction.

Keywords:   platforms, affordances, social media, concert halls, merchandise tables, relationships

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