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Playing to the CrowdMusicians, Audiences, and the Intimate Work of Connection$
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Nancy K. Baym

Print publication date: 2018

Print ISBN-13: 9781479896165

Published to NYU Press Scholarship Online: January 2019

DOI: 10.18574/nyu/9781479896165.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 29 February 2020

Music as Commodity

Music as Commodity

(p.54) 2 Music as Commodity
Playing to the Crowd

Nancy K. Baym

NYU Press

This chapter begins by laying out the confusing artists face as they try to make sense of the new media landscape. It begins with a history of music as a profession, focusing on how it moved from being seen as a participatory practice to a commodified one, separating musicians from audiences as it did, and changing how they related to their audiences. It discusses the rise and fall of major record labels and the shift to the digital. It argues that as the music industry has become decentralized, musicians have had to do more of the work for themselves. It closes with an analysis of the kinds of entrepreneurial and relational skills musicians need in this new environment.

Keywords:   music, musicians, music industry, record labels, entrepreneurialism

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