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Fashion and Beauty in the Time of Asia$
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S. Heijin Lee, Christina H. Moon, and Thuy Linh Nguyen Tu

Print publication date: 2019

Print ISBN-13: 9781479892150

Published to NYU Press Scholarship Online: January 2020

DOI: 10.18574/nyu/9781479892150.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 02 July 2022

Splitting the Seams

Splitting the Seams

Transnational Feminism and the Manila-Toronto Production of Filipino Couture

(p.154) 6 Splitting the Seams
Fashion and Beauty in the Time of Asia

Denise Cruz

NYU Press

In 2013, Mangosing created VINTA, a small run of designs that are custom fit for consumers, produced by a single master sewer in Manila, and then shipped back to Toronto for distribution. This chapter reads VINTA amid the easy consumption of global Asian and Filipino labor (from fast fashion to the predominance of Filipina/o caregivers in Canada). VINTA works against these patterns by first emphasizing an individualized experience (a custom-made dress) and second, by attempting to work against a system that relies upon low-paid and “deprofessionalized” Filipino laborers. But VINTA is also only made possible because Mangosing outsources the work to the Philippines. She thus sees VINTA as a combination of a capitalist and feminist enterprise, the results of which are an uneasy negotiation of labor and the diaspora, a feminist project that calls attention to the untidy seams of relations between women in the global North and South.

Keywords:   fast fashion, custom fit, deprofessionalized, Asian labor, transnational feminism, diaspora, global North, global South, Toronto, Philippines

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