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Controlling the MessageNew Media in American Political Campaigns$
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Victoria A. "Farrar-Myers and Justin S. Vaughn

Print publication date: 2015

Print ISBN-13: 9781479886357

Published to NYU Press Scholarship Online: September 2016

DOI: 10.18574/nyu/9781479886357.001.0001

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Terms of Engagement

Terms of Engagement

Online Political Participation and the Impact on Offline Political Participation

(p.181) 9 Terms of Engagement
Controlling the Message

Meredith Conroy

Jessica T. Feezell

Mario Guerrero

NYU Press

This chapter examines the extent to which online political participation influences offline political participation. More specifically, it considers how the interactive social networking site Facebook affects political participation. After providing an overview of the relationship between political participation and citizenship norms, the chapter explores Facebook's impact on perceptions of citizenship norms and how these perceptions are altering the landscape of political participation in the United States. It then explains how citizenship norms are linked to offline political activity by focusing on Internet use and activities. It also discusses the ways that online political participation in social networking sites affects citizenship norms. It suggests that online political activity influences particular forms of offline participation more than others and that this may be attributed to shifts in citizenship norms. The correlation between online and offline behaviors appears to be conditioned by individual attitudes about citizenship in general.

Keywords:   online political participation, offline political participation, citizenship norms, social networking, Facebook, Internet

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