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Controlling the MessageNew Media in American Political Campaigns$
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Victoria A. "Farrar-Myers and Justin S. Vaughn

Print publication date: 2015

Print ISBN-13: 9781479886357

Published to NYU Press Scholarship Online: September 2016

DOI: 10.18574/nyu/9781479886357.001.0001

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New and Traditional Media Reportage on Electoral Campaign Controversies

New and Traditional Media Reportage on Electoral Campaign Controversies

(p.113) 6 New and Traditional Media Reportage on Electoral Campaign Controversies
Controlling the Message

Mike Gruszczynski

NYU Press

This chapter examines whether new and traditional media sources differ in their reportage on campaign controversies, and if so, how these differences arise. Focusing on the 2012 presidential election, it discusses six controversies related to the election campaigns of Barack Obama and Mitt Romney. After considering how political controversies are reported in the traditional and new media, the chapter analyzes the effect of campaign controversies on the ability of political candidates to control their message and whether partisan blogs differentially report on emergent campaign issues on the basis of their ideological dispositions. It also explores how the patterns of campaign reporting by partisan blogs influence the mainstream media and how the dynamics of new media campaign coverage fit into the broader media environment. It shows that new media do not differ much from the mainstream media in their coverage of campaign-related controversies.

Keywords:   new media, traditional media, presidential election, election campaigns, Barack Obama, Mitt Romney, political controversies, political candidates, blogs, campaign reporting

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