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Vegas Brews – Craft Beer and the Birth of a Local Scene - NYU Press Scholarship Online
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Vegas Brews: Craft Beer and the Birth of a Local Scene

Michael Ian Borer


Equally reviled and revered as “Sin City,” Las Vegas is both exceptional and emblematic of contemporary American cultural practices and tastes. Michael Ian Borer takes us inside the burgeoning Las Vegas craft beer scene to witness how locals use craft beer to create and foster not just a local culture but a locals’ culture. Through compelling detailed ethnographic accounts and interviews, Vegas Brews provides an unprecedented look into the ways that brewers, distributors, bartenders, and drinkers fight against the perceived and preconceived norm about what “happens in Vegas” and lay claim to a ... More

Keywords: culture, urban, scene, taste, place, consumption, local, identity, Las Vegas, ethnography

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9781479885251
Published to NYU Press Scholarship Online: May 2020 DOI:10.18574/nyu/9781479885251.001.0001


Affiliations are at time of print publication.

Michael Ian Borer, author
University of Nevada, Las Vegas