Digitized Health Promotion
Digitized Health Promotion
Risk and Personal Responsibility for Health and Illness in the Web 2.0 Era
This chapter explores the use of digital health technologies in health promotion endeavors. This “digitized health promotion” is the latest stage in the trajectory of health promotion ideology and practice over the past four decades in wealthy Anglophone nations. Lupton argues that over this period the individualistic approach to good health commonly espoused in medicine and public health was challenged by advocates arguing for a greater focus on social justice and social epidemiology. The individualistic approach to health promotion never disappeared, however, and has gathered momentum in the current economic, political, and technological climate. While many health promotion workers still champion the ideals of “health for all,” public health policy in the context of digitized health promotion has begun to return to emphasizing personal responsibility for health.
Keywords: social determinants of health, social epidemiology, health promotion, Internet of Things, digital health technology, personalized medicine, healthism
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