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Brown BeautyColor, Sex, and Race from the Harlem Renaissance to World War II$
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Laila Haidarali

Print publication date: 2018

Print ISBN-13: 9781479875108

Published to NYU Press Scholarship Online: May 2019

DOI: 10.18574/nyu/9781479875108.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 15 June 2021

Beautiful Brown Skin

Beautiful Brown Skin

Advertising New Negro Womanhood

(p.62) 2 Beautiful Brown Skin
Brown Beauty

Laila Haidarali

NYU Press

Chapter 2 studies the rise of consumer advertising with a focus on two products geared toward girls and women. The chapter examines advertisements for dolls and for cosmetics that circulated broadly throughout the 1920s in mass media newspapers and literary magazines. Such analysis finds the rise of a consumer-based discourse on brown beauty that linked displays of brown beauty with the New Negro ideology of “race progress.”

Keywords:   consumer advertising, mass media, New Negro, cosmetics, dolls, beauty

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