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Postracial ResistanceBlack Women, Media, and the Uses of Strategic Ambiguity$
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Ralina L. Joseph

Print publication date: 2018

Print ISBN-13: 9781479862825

Published to NYU Press Scholarship Online: May 2019

DOI: 10.18574/nyu/9781479862825.001.0001

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“Do Not Run Away from Your Blackness”

“Do Not Run Away from Your Blackness”

Black Women Television Workers and the Flouting of Strategic Ambiguity

(p.161) 6 “Do Not Run Away from Your Blackness”
Postracial Resistance

Ralina L. Joseph

NYU Press

Chapter 6 focuses on television production economies and relies upon interview data in order to illustrate how Black female television writers, studios’ in-house legal counsel, and producers skirt and tease notions of postrace in constructing their own brands of resistance. This chapter investigates how a coded, more polite, and postracial form of racialized sexism affects those who work in the industry as much as infiltrates the entertainment products that make their way to audiences. This chapter draws upon interview data with prolific Black women television professionals in Hollywood in order to understand the ways in which twenty-first century representations of African Americans on television are shaped by segregated spaces.

Keywords:   Hollywood, Production, Black, Women, Postracial, Postfeminist, Media, Resistance, Gender, race

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