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Technologies of SpeculationThe Limits of Knowledge in a Data-Driven Society$
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Sun-ha Hong

Print publication date: 2020

Print ISBN-13: 9781479860234

Published to NYU Press Scholarship Online: January 2021

DOI: 10.18574/nyu/9781479860234.001.0001

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Data-Sense and Non-Sense

Data-Sense and Non-Sense

(p.156) 6 Data-Sense and Non-Sense
Technologies of Speculation

Sun-ha Hong

NYU Press

Data-driven knowledge is increasingly produced without regard to human cognition and sensibility, yet this conflagration of machinic non-sense also demands that we adapt to its rationality. Data-sense describes the popular expectation that a posthuman future is inevitable, compelling human subjects to orient their personal lives and truths in ways most compatible with machine learning and other regimes of data-driven analysis. The pursuit of the human nonconscious as a source of objective truth erodes the ground beneath the feet of the good liberal subject and concomitant ideals of agency, freedom, and self-determination.

Keywords:   Machine learning, Data-sense, Posthuman, Quantified self, Nonconscious, Future

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