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Technologies of SpeculationThe Limits of Knowledge in a Data-Driven Society$
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Sun-ha Hong

Print publication date: 2020

Print ISBN-13: 9781479860234

Published to NYU Press Scholarship Online: January 2021

DOI: 10.18574/nyu/9781479860234.001.0001

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Driven by Data

(p.1) Introduction
Technologies of Speculation

Sun-ha Hong

NYU Press

Technologies of datafication pursue the familiar modern promise of better knowledge—and, in doing so, reshape what counts as knowledge in their own image. The fantasy of raw data, objective truth, and predictive control licenses a new array of fabrications: approximations are solidified into facts; algorithmic biases, endowed with neutrality; and uncertainties, upgraded into predictions. Big data and smart machines are technologies of speculation that are establishing new societal defaults for what counts as truth.

Keywords:   Raw data, Speculation, Truth, Uncertainties, Knowledge, Big data, Smart machine

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