Jump to ContentJump to Main Navigation
Democratizing InequalitiesDilemmas of the New Public Participation$
Users without a subscription are not able to see the full content.

Caroline W. Lee, Michael McQuarrie, and Edward T. Walker

Print publication date: 2015

Print ISBN-13: 9781479847273

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9781479847273.001.0001

Show Summary Details
Page of

PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 24 July 2021

Legitimating the Corporation through Public Participation

Legitimating the Corporation through Public Participation

(p.66) Chapter 4 Legitimating the Corporation through Public Participation
Democratizing Inequalities

Edward T. Walker

NYU Press

This chapter explores how corporations mobilize public participation as a strategy to enhance their sociopolitical legitimacy with the help of grassroots lobbying consultants. In particular, it considers how corporate interventions in the public sphere are related to corporate interests in maintaining their legitimacy when faced with societal controversies and protest. The chapter begins with an overview of grassroots mobilization programs aimed at enhancing corporate legitimacy before discussing research on the sources of social legitimacy among firms as well as the political implications of such societal relations. It then examines how firms respond to protests and shows that they are most likely to hire grassroots lobbying consultants when they are facing concerns about the legitimacy of their community relations or environmental practices. The chapter concludes by arguing that corporate campaigns reinforce inequality by mobilizing participation almost exclusively in line with company interests.

Keywords:   corporations, public participation, sociopolitical legitimacy, grassroots lobbying, grassroots mobilization programs, corporate legitimacy, protests, grassroots lobbying consultants, community relations, inequality

NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.