Nollywood
Nollywood
Pirates and Nigerian Cinema
Nollywood, the Nigerian film industry, is the top producer of digital video films in the world. Funmi Arewa argues that Nigeria is an unlikely locale for the development of a major film industry given its lack of robust intellectual property enforcement. She demonstrates how Nollywood constitutes a natural experiment for creativity in the relative absence of IP protection, in which the intertwined actions of creators, entrepreneurs, and infringers all contribute to the market’s growth. Because the viral spread of Nollywood films has been a key element of success, content producers can adopt business strategies that actually harness copyright infringement by monetizing wide-reaching distribution networks.
Keywords: intellectual property, Nigeria, economics, creativity, copyright, nollywood, film, incentives, content industries, piracy
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