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Don't Use Your Words!Children's Emotions in a Networked World$
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Don't Use Your Words!: Children's Emotions in a Networked World

Jane Juffer

Print publication date: 2019

Print ISBN-13: 9781479831746

Published to NYU Press Scholarship Online: January 2020

DOI: 10.18574/nyu/9781479831746.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 03 August 2021

From Memes to Logos

From Memes to Logos

Commercial Detours in the Game of Roblox

Chapter:
(p.232) 8 From Memes to Logos
Source:
Don't Use Your Words!
Author(s):

Jane Juffer

Publisher:
NYU Press
DOI:10.18574/nyu/9781479831746.003.0009

This chapter analyzes the popular game Roblox, which also serves as the basis for community building. However, in the Roblox world, kids’ movements through the various game spaces are frequently interrupted by images of the consumer world, such as fast-food signs and branded logos. While the movement is somewhat similar to the Minecraft world, consumerism shapes a different kind of space for kids’ expressions.

Keywords:   gaming, Roblox, consumerism, logos

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