From Memes to Logos
From Memes to Logos
Commercial Detours in the Game of Roblox
This chapter analyzes the popular game Roblox, which also serves as the basis for community building. However, in the Roblox world, kids’ movements through the various game spaces are frequently interrupted by images of the consumer world, such as fast-food signs and branded logos. While the movement is somewhat similar to the Minecraft world, consumerism shapes a different kind of space for kids’ expressions.
Keywords: gaming, Roblox, consumerism, logos
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