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Antisocial MediaAnxious Labor in the Digital Economy$
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Greg Goldberg

Print publication date: 2018

Print ISBN-13: 9781479829989

Published to NYU Press Scholarship Online: September 2018

DOI: 10.18574/nyu/9781479829989.001.0001

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(p.39) 2 Playing
Antisocial Media

Greg Goldberg

NYU Press

This chapter examines academic concerns that the leisurely façade of life online masks the economic exploitation of users, on whose backs companies like Facebook have amassed tremendous wealth. The chapter also considers the related critique of what it terms “leisure-at-work,” as when creative-class employees engage in various kinds of play while at the office and with the consent of their employers. The chapter draws from the antisocial thesis in queer theory to argue that concerns about the exploitation of playbor and leisure-at-work are motivated by an underlying discomfort with forms of leisure and pleasure understood as self-indulgent and irresponsible, in an effort to call readers back to the social.

Keywords:   work, cognitive labor, work ethic, play, leisure, playbor, exploitation, alienation, pleasure

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