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Personalized Medicine – Empowered Patients in the 21st Century? - NYU Press Scholarship Online
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Personalized Medicine: Empowered Patients in the 21st Century?

Barbara Prainsack


Medicine has been personal since long before personalized medicine became popular as a concept. Health professionals have long taken into consideration individual characteristics of their patients when diagnosing, treating, and caring for them. Why has the notion of personalized medicine become so popular in the new millennium? One reason is the availability of individual-level digital data. Medicine informed by digital, quantified, and computable information about individual patients is now seen as more precise and effective than previous practice based on unstructured data, narratives, and e ... More

Keywords: personalized medicine, participation, empowerment, data, activated patients, patient work

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9781479814879
Published to NYU Press Scholarship Online: September 2018 DOI:10.18574/nyu/9781479814879.001.0001


Affiliations are at time of print publication.

Barbara Prainsack, author
Univ of Vienna