The Social Life of Evidence in Personalized Medicine
The Social Life of Evidence in Personalized Medicine
Many studies look into the cost implications of digital tools and other new technologies, while only few explore the cost-saving potential of high-touch aspects in medicine. This chapter argues for an understanding of personalized medicine that focuses on the subjective needs and wishes of patients and on the importance of human relationships. It proposes that “social biomarkers” reflecting nonsomatic characteristics of patients that matter to them in connection with their health care should be included in technologies of personalization as a type of evidence in its own right. It discusses how social biomarkers, in conjunction with other initiatives that bring personal meaning to the table, could not only help to make medicine more “personal” in the deep sense of the word but could also help avoid waste and save cost.
Keywords: social biomarkers, nonsomatic characteristics, technologies of personalization
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