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More Than Meets the Eye – Special Effects and the Fantastic Transmedia Franchise - NYU Press Scholarship Online
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More Than Meets the Eye: Special Effects and the Fantastic Transmedia Franchise

Bob Rehak


Today’s franchises of fantastic media depend on visual effects for their existence, not just in their local textual homes (a feature film, a TV episode, a videogame) but across multiple screens and platforms, working transmedially to build ongoing storyworlds, imbue bodies with evidence of life, and ultimately to travel freely as spectacular subgenres in themselves. In this book’s four case studies, major fantastic franchises of the last half century—Star Trek, Star Wars, the Middle Earth films, and The Matrix—reveal themselves as busy sites of negotiation between the late analog era of the 19 ... More

Keywords: special effects, media franchises, transmedia, fandom, world-building

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9781479813155
Published to NYU Press Scholarship Online: September 2018 DOI:10.18574/nyu/9781479813155.001.0001


Affiliations are at time of print publication.

Bob Rehak, author
Swarthmore College

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