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More Than Meets the EyeSpecial Effects and the Fantastic Transmedia Franchise$
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Bob Rehak

Print publication date: 2018

Print ISBN-13: 9781479813155

Published to NYU Press Scholarship Online: September 2018

DOI: 10.18574/nyu/9781479813155.001.0001

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Microgenres in Migration

Microgenres in Migration

Special Effects and Transmedia Travel

(p.151) 4 Microgenres in Migration
More Than Meets the Eye

Bob Rehak

NYU Press

The movement of special effects among media texts is the focus of this chapter, which argues that certain well-known special effects should be approached as “microgenres” that emerge, evolve, and die out at accelerated timespans. Using The Matrix franchise and its signature “bullet time” special effect as a case study, the chapter relates the digital environment of contemporary transmedia to an analog history of borrowings and citations of special effects in film and television. The chapter concludes with a discussion of migration in digital visual culture, expanding the book’s scope to include videogames.

Keywords:   microgenre, migration, bullet time, The Matrix, transmedia

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