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More Than Meets the EyeSpecial Effects and the Fantastic Transmedia Franchise$
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Bob Rehak

Print publication date: 2018

Print ISBN-13: 9781479813155

Published to NYU Press Scholarship Online: September 2018

DOI: 10.18574/nyu/9781479813155.001.0001

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Used Universes and Immaculate Realities

Used Universes and Immaculate Realities

Appropriation and Authorship in the Age of Previzualization

(p.71) 2 Used Universes and Immaculate Realities
More Than Meets the Eye

Bob Rehak

NYU Press

One of the biggest changes in franchise building has been the refinement of digital tools for previsualizing special effects. This chapter explores the creation of the original Star Wars (1977), focusing on George Lucas as a techno-auteur whose use of animatics was central to creating the film’s world. Beyond production design, however, previz enabled Lucas to extend his authorial brand to encompass the contributions of other artists and pop-culture influences, minting originality out of appropriation. The chapter considers Lucas’s “Special Editions” of the late 1990s as examples of the previz mind-set, noting parallels with the design networks and creative fan productions around Star Trek.

Keywords:   Star Wars, George Lucas, previsualization, techno-auteur, appropriation

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