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More Than Meets the EyeSpecial Effects and the Fantastic Transmedia Franchise$
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Bob Rehak

Print publication date: 2018

Print ISBN-13: 9781479813155

Published to NYU Press Scholarship Online: September 2018

DOI: 10.18574/nyu/9781479813155.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 23 October 2019

That Which Survives

That Which Survives

Design Networks and Blueprint Culture between Fandom and Franchise

Chapter:
(p.25) 1 That Which Survives
Source:
More Than Meets the Eye
Author(s):

Bob Rehak

Publisher:
NYU Press
DOI:10.18574/nyu/9781479813155.003.0002

This chapter explores the creation of Star Trek in the 1960s, tracing its history from preproduction to cancelation and through the subsequent decade, as the series evolved into both a fan phenomenon and a nascent film franchise. Arguing that both paths were facilitated by the emergence of a “blueprint culture” oriented around the creation of reference materials, the chapter suggests that franchises such as Trek are built on a “design network” allowing both fans and producers to extend the fictional storyworld infinitely yet systematically. The chapter concludes with a discussion of fan films and copyright legislation around contemporary Trek productions, suggesting the continued copresence of fannish and authorial interests in the technical dimensions of Trek’s future history.

Keywords:   Star Trek, design network, blueprint culture, fandom, world-building

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