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More Than Meets the EyeSpecial Effects and the Fantastic Transmedia Franchise$
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Bob Rehak

Print publication date: 2018

Print ISBN-13: 9781479813155

Published to NYU Press Scholarship Online: September 2018

DOI: 10.18574/nyu/9781479813155.001.0001

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That Which Survives

That Which Survives

Design Networks and Blueprint Culture between Fandom and Franchise

(p.25) 1 That Which Survives
More Than Meets the Eye

Bob Rehak

NYU Press

This chapter explores the creation of Star Trek in the 1960s, tracing its history from preproduction to cancelation and through the subsequent decade, as the series evolved into both a fan phenomenon and a nascent film franchise. Arguing that both paths were facilitated by the emergence of a “blueprint culture” oriented around the creation of reference materials, the chapter suggests that franchises such as Trek are built on a “design network” allowing both fans and producers to extend the fictional storyworld infinitely yet systematically. The chapter concludes with a discussion of fan films and copyright legislation around contemporary Trek productions, suggesting the continued copresence of fannish and authorial interests in the technical dimensions of Trek’s future history.

Keywords:   Star Trek, design network, blueprint culture, fandom, world-building

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