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More Than Meets the EyeSpecial Effects and the Fantastic Transmedia Franchise$
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Bob Rehak

Print publication date: 2018

Print ISBN-13: 9781479813155

Published to NYU Press Scholarship Online: September 2018

DOI: 10.18574/nyu/9781479813155.001.0001

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Seeing Past the State of the Art

(p.1) Introduction
More Than Meets the Eye

Bob Rehak

NYU Press

This introduction lays out the case for approaching special effects from a transmedia standpoint, focusing on the unexpected roles they play in building and maintaining the storyworlds of fantastic media franchises and redefining traditional notions of media authorship, performance, and genre. Relevant scholarship on spectacle, film technology and narrative, and transmedia storytelling is reviewed, with an emphasis on the gap between studies of special effects and convergence culture, which this book seeks to fill. An extended discussion of preproduction practices in early cinema and Classical Hollywood provides an alternative framework for understanding special effects as designed imagery. Previews of the book’s chapters conclude the introduction.

Keywords:   preproduction, special effects, spectacle, media franchise, cultural theory

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