Jump to ContentJump to Main Navigation
Ecopiety – Green Media and the Dilemma of Environmental Virtue - NYU Press Scholarship Online
Users without a subscription are not able to see the full content.

Ecopiety: Green Media and the Dilemma of Environmental Virtue

Sarah McFarland Taylor


This book analyzes diverse representations of environmental moral engagement in contemporary mediated popular culture. It identifies and explores intertwining, co-constitutive, yet contrary stories of what the author terms “ecopiety” and “consumopiety” as they flow across multiple media platforms. The way these stories compete and conflict, vying for space as contested narratives in the public imagination, constitutes a central inquiry of the book. Drawing together theoretical insights from cultural studies, media studies, environmental humanities, and religious studies, the book offers a crit ... More

Keywords: ecopiety, popular culture, moral engagement, storytelling, advertising, greenwashed, narratives, greening

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9781479810765
Published to NYU Press Scholarship Online: May 2020 DOI:10.18574/nyu/9781479810765.001.0001


Affiliations are at time of print publication.

Sarah McFarland Taylor, author
Northwestern University