Jump to ContentJump to Main Navigation
Clarity, Cut, and CultureThe Many Meanings of Diamonds$
Users without a subscription are not able to see the full content.

Susan Falls

Print publication date: 2014

Print ISBN-13: 9781479810666

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9781479810666.001.0001

Show Summary Details
Page of

PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 20 May 2022

Diamonds and Bling

Diamonds and Bling

(p.129) 5 Diamonds and Bling
Clarity, Cut, and Culture

Susan Falls

NYU Press

This chapter illustrates how diamond consumption is read as a poetic practice, in which an extraordinary form of diamond wear is treated as a foil by those most directly targeted by diamond marketing. It analyzes how “bling,” which are big, flashy diamonds that are worn in ways that cut against standards of gender and style promoted in ads, works as a symbol of glamor or status, but by calling attention to itself and its sign-hood, invites a critical, questioning engagement. Bling acts as a poetic device that instead of reflecting, or even pretending to reflect, cultural norms, it has the potential to create new knowledge, ideas, and relationships. Since poetic devices always come into view within historical context, bling must be situated in a cultural landscape, between De Beers and hip-hop stars. The chapter explores how white middle-class consumers interpret bling, analyzing consumers' ideas about hip-hop artists who flaunt them.

Keywords:   diamond consumption, poetic practice, diamond wear, diamond marketing, glamor, status, bling, hip-hop artists, De Beers

NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.