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The Colorblind ScreenTelevision in Post-Racial America$
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Sarah Nilsen and Sarah E. Turner

Print publication date: 2014

Print ISBN-13: 9781479809769

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9781479809769.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 02 July 2022

The End of Racism?

The End of Racism?

Colorblind Racism and Popular Media

(p.57) 3 The End of Racism?
The Colorblind Screen

Eduardo Bonilla-Silva

Austin Ashe

NYU Press

This chapter examines the discursive strategies utilized by both the media and popular culture in their commentaries on the Obama moment. These strategies—referred to as “racial grammar”—serve as a formidable political tool for the maintenance of racial order. Through an exploration of housing policies, the chapter demonstrates the subtle institutionalized impact of colorblind policies and “post-racial nonsense.” A close examination of research in the areas of housing, education, and everyday social interaction reveals little progress since the 1960s as Blacks are still more segregated than any other racial or ethnic group in America. The actual difference between the de jure racism of the Jim Crow era and the smiling face of segregation today is simply in how it is accomplished. The colorblind racism that emerged in post-racial America is therefore contradictory. Despite its genteel character, colorblind racism somehow safeguards white supremacy.

Keywords:   media, popular culture, Barack Obama, racial grammar, political tool, racial order, housing policies, colorblindness, colorblind racism, Blacks

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