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The Colorblind ScreenTelevision in Post-Racial America$
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Sarah Nilsen and Sarah E. Turner

Print publication date: 2014

Print ISBN-13: 9781479809769

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9781479809769.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 02 July 2022

Shades of Colorblindness

Shades of Colorblindness

Rethinking Racial Ideology in the United States

(p.15) 1 Shades of Colorblindness
The Colorblind Screen

Ashley (“Woody”) Doane

NYU Press

This chapter argues for a more nuanced view of colorblind racial ideology, one that moves beyond a focus on the denial of racism and instead recognizes the ability to hold simultaneous and contradictory positions. This allows for such conflicting phenomena as colorblind diversity, white victimization, the condemnation of racists, and reverse exceptionalism, all buttressed by an overarching belief that American society is fundamentally meritocratic. The chapter draws upon examples from recent media portrayals to illustrate the complexity of racial ideology in contemporary United States. The media plays a key role in the creation and reproduction of racial stereotypes. Even when the screen is black-and-white—when we are not focusing on race—the reception is in color. It concludes with the assertion that colorblind racial ideology is best understood as a fluid set of claims about the nature of race in the United States.

Keywords:   colorblind racial ideology, racism, colorblind diversity, white victimization, reverse exceptionalism, United States of America, media, nature of race

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