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Ana Y. Ramos-Zayas and Mérida M. Rúa

Print publication date: 2021

Print ISBN-13: 9781479805198

Published to NYU Press Scholarship Online: January 2022

DOI: 10.18574/nyu/9781479805198.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 27 June 2022

“A Cartel Built for Love”

“A Cartel Built for Love”

“Medellín,” Pablo Escobar, and the Scripts of Global Colombianidad

(p.39) 3 “A Cartel Built for Love”
Critical Dialogues in Latinx Studies

María Elena Cepeda

NYU Press

This chapter frames dominant stereotypes about Colombia, Medellín, and Pablo Escobar as cultural narratives that, along with US interventionism and Colombia’s potent regionalism, inform the performances of current Colombian stars such as Maluma and broader social scripts about global Colombianidad. It discusses the ongoing effects of Colombia’s more than fifty-year civil conflict on the development of Medellín, focusing on the narratives around Pablo Escobar and their impact on local and global understandings of the city, and underscoring the centrality of Colombian regionalism and racialized spaces on popular scripts of Colombian identities. In order to illustrate the centrality of these imposed and organic metanarratives on external conceptualizations of global Colombianidad, I conduct a textual analysis of the 2019 music video “Medellín,” a collaboration between US performer Madonna and Medellín native and reggaetón superstar Maluma. Deconstructing “Medellín” demonstrates the ways in which popular cultural scripts about regional identities reverberate globally. More specifically, I argue that we must read global Colombianidad through the lenses of racialized regionalism and heteropatriarchy, frameworks that deeply inform the ways in which all Colombians are represented, from both within the community as well as from without.

Keywords:   Colombia, interventionism, Medellín, Maluma, music video, Pablo Escobar, regionalism

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