Jump to ContentJump to Main Navigation
Fair Trade and Social JusticeGlobal Ethnographies$
Users without a subscription are not able to see the full content.

Sarah Lyon and Mark Moberg

Print publication date: 2010

Print ISBN-13: 9780814796207

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814796207.001.0001

Show Summary Details
Page of

PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 06 July 2022

A Market of Our Own

A Market of Our Own

Women’s Livelihoods and Fair Trade Markets

(p.125) 6 A Market of Our Own
Fair Trade and Social Justice

Sarah Lyon

NYU Press

This chapter examines the issue of gender in a Maya fair trade coffee cooperative in Guatemala, with particular emphasis on women who are struggling to develop a market of their own in order to gain a modicum of financial independence through an increase in earnings. Drawing on ethnographic data gathered primarily through participant observation and qualitative interviews as part of research conducted in Guatemala between December 2001 and February 2003 and again in June 2006, the chapter considers the limitations that female cooperative members face in their attempts to develop new products, new markets, and new contacts. It first discusses the gender implications of fair trade and goes on to analyze why women want a market of their own. It then offers concrete suggestions for how fair trade could better accommodate the needs of women in agricultural communities and thus promote gender equity in certified cooperatives while improving the effectiveness of existing certification standards.

Keywords:   fair trade, coffee cooperative, Guatemala, women, new products, new markets, gender equity, certification standards

NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.