Environmental and Social Labeling in the Global Cut Flower Trade
This chapter examines how fair trade certification differs from competing certifying organizations in the cut flower industry, and what benefits these certifications bring to growers, farm workers, and consumers. Drawing on research conducted in 2008, including semistructured interviews with flower growers, U.S. wholesalers, retailers, and executives of certifying and grower organizations, the chapter considers whether competing labels lead to confusion and possibly disenchantment with certification systems. After tracing the evolution of the global flower trade, the chapter compares European and U.S. delivery chains for fresh flowers. It then discusses European certifying organizations as well as two floral certification systems in the United States, TransFair USA and VeriFlora. It also explores whether the expansion of fair trade certification in the flower industry has contributed to “the co-option and dilution of fair trade” and its core objectives.
NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.