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Fair Trade and Social JusticeGlobal Ethnographies$
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Sarah Lyon and Mark Moberg

Print publication date: 2010

Print ISBN-13: 9780814796207

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814796207.001.0001

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A New World?

A New World?

Neoliberalism and Fair Trade Farming in the Eastern Caribbean

(p.47) 3 A New World?
Fair Trade and Social Justice

Mark Moberg

NYU Press

This chapter examines the link between neoliberalism and fair trade farming in the Eastern Caribbean. More specifically, it considers whether the fair trade movement's social justice and economic priorities are realized on the ground by focusing on the banana industry in Mabouya Valley, the largest banana-producing region in St. Lucia. Drawing on ethnographic research in the area conducted over three periods from 2000 to 2004, combined with an extensive survey of demography, economic activities, and attitudes among fifty-eight certified fair trade and seventy-five conventional banana growers residing in Mabouya Valley, the chapter explores whether fair trade in practice adequately satisfies mutuality and transparency in producer–consumer relationships. It shows that the fair trade market offers material and social advantages to Caribbean farmers.

Keywords:   neoliberalism, fair trade farming, Eastern Caribbean, social justice, banana industry, Mabouya Valley, St. Lucia, banana growers, farmers

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