The Affective Turn
In this chapter, I situate the book’s findings about modeling, embodiment, and technology in the debates about affect stirred up by the age of the blink. It considers the theoretical ramifications of imaging regimes, glamour labor, digital culture, affectivity, and technological changes in early 21st century. Placing questions raised by looking at modeling work and its cultural impact addresses debates about the differences between affect and emotion. The chapter also treats debates in neuroscience about affect and affect studies, discussing the theories of Massumi, Thrift, Leys, Ledoux, and James-Lange.
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