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This Year's Model"Fashion, Media, and the Making of Glamour"$
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Elizabeth A. Wissinger

Print publication date: 2015

Print ISBN-13: 9780814794180

Published to NYU Press Scholarship Online: September 2016

DOI: 10.18574/nyu/9780814794180.001.0001

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Making the Model Better

(p.243) 9 Touch-Ups
This Year's Model

Elizabeth A. Wissinger

NYU Press

I explore in this chapter how, in recent decades, modeling work has come to require embodying the ideal of a malleable body, especially since the 1980s and 1990s, when digital technologies facilitated the desire to manipulate appearances, since digitization enabled an infinite malleability of appearance down to the tiniest pixel. Modeling work increasingly became the work to always be ready for, or in the process of, transformation, and in so doing, models glamorized this practice for the general public.

Keywords:   Fashion models, Digitization, Glamour labor, Neo Liberalism, Cyborgs, Informatization, Affectivity or affect studies, Body ideals, Biopolitics, Embodiment

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