Nice Work If You Can Get It
While the general public engages in varying levels of it, the models and modeling professionals I spoke to for this study claimed they felt as though they were never off duty and were always at work to produce the right “look” in person, in photographs, and online. Model agents made it clear that it matters where models live, where they eat and shop, and on which airline they travel. As this chapter explores, some respondents reported being told explicitly by their agents they had to put on the show all the time, even if they were just running around the corner to do an errand, mindful of the impression they might make as they are out and about, conscious of their online image created by the photos snapped of them in fashionable neighborhoods or at social events and posted to blogs or websites dedicated to documenting the modeling world. It seems like a lot of work, but models who really want to “make it” report trying to make it look fun to be exposed in this way, to be “on” all the time, to be out there in the spotlight, as often as humanly possible.
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