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This Year's Model"Fashion, Media, and the Making of Glamour"$
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Elizabeth A. Wissinger

Print publication date: 2015

Print ISBN-13: 9780814794180

Published to NYU Press Scholarship Online: September 2016

DOI: 10.18574/nyu/9780814794180.001.0001

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The Photo Shoot

The Photo Shoot

Strike a Pose—There’s Nothing to It

(p.80) 3 The Photo Shoot
This Year's Model

Elizabeth A. Wissinger

NYU Press

In this chapter, I treat how changes in the goals and methods of the fashion shoot. The value of what the model did changed from the 1900s discovery that a person’s image could be owned by them and worth money to the carefully staged and scripted studio shots prevalent from the 1920s through the 1950s, to the far more intense and invasive practice of getting one’s “soul sucked out” by the camera lens, as one model described it, to being given the puzzling direction to try to look like a rat (as the former supermodel Cindy Crawford reported). This chapter tracks shifts in photographic modeling, from using models as mere props to an intense experience in which the model is expected to reveal herself utterly to the camera. Models’ stories about photographic sittings and shoots reveal how affective lability or mania became a valuable factor in modeling work for the camera in the age of the blink.

Keywords:   Affect, Fashion models, Photo shoots, History of photography, The New Look, Fashion aesthetics, Super models, Twiggy, Glamour labor

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