The Photo Shoot
The Photo Shoot
Strike a Pose—There’s Nothing to It
In this chapter, I treat how changes in the goals and methods of the fashion shoot. The value of what the model did changed from the 1900s discovery that a person’s image could be owned by them and worth money to the carefully staged and scripted studio shots prevalent from the 1920s through the 1950s, to the far more intense and invasive practice of getting one’s “soul sucked out” by the camera lens, as one model described it, to being given the puzzling direction to try to look like a rat (as the former supermodel Cindy Crawford reported). This chapter tracks shifts in photographic modeling, from using models as mere props to an intense experience in which the model is expected to reveal herself utterly to the camera. Models’ stories about photographic sittings and shoots reveal how affective lability or mania became a valuable factor in modeling work for the camera in the age of the blink.
Keywords: Affect, Fashion models, Photo shoots, History of photography, The New Look, Fashion aesthetics, Super models, Twiggy, Glamour labor
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