The Runway
The Runway
Step into the Room Like It’s a Catwalk
In this chapter, I explore how the fashion show changed as television and the Internet, systems for gridding affectivity for profit, spread, by tracking these changes from Charles Frederick Worth’s innovative use of live mannequins to the “disdainful beauties” of the 1950s, to Mary Quant’s wild leap into the future when she recruited photographic models for the runway in the 1960s to, finally, the supermodels’ celebrity and the ensuing everydayness of fashion.
Keywords: Fashion week, Biopolitics, Branding, Fashion models, Fashion shows, Early mannequins, History of modelling, Consumer capitalism, Cinematic gaze, Televisual glance
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