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This Year's Model"Fashion, Media, and the Making of Glamour"$
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Elizabeth A. Wissinger

Print publication date: 2015

Print ISBN-13: 9780814794180

Published to NYU Press Scholarship Online: September 2016

DOI: 10.18574/nyu/9780814794180.001.0001

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The Runway

The Runway

Step into the Room Like It’s a Catwalk

(p.59) 2 The Runway
This Year's Model

Elizabeth A. Wissinger

NYU Press

In this chapter, I explore how the fashion show changed as television and the Internet, systems for gridding affectivity for profit, spread, by tracking these changes from Charles Frederick Worth’s innovative use of live mannequins to the “disdainful beauties” of the 1950s, to Mary Quant’s wild leap into the future when she recruited photographic models for the runway in the 1960s to, finally, the supermodels’ celebrity and the ensuing everydayness of fashion.

Keywords:   Fashion week, Biopolitics, Branding, Fashion models, Fashion shows, Early mannequins, History of modelling, Consumer capitalism, Cinematic gaze, Televisual glance

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