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Run For the BorderVice and Virtue in U.S.-Mexico Border Crossings$
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Steven W. Bender

Print publication date: 2012

Print ISBN-13: 9780814789520

Published to NYU Press Scholarship Online: May 2016

DOI: 10.18574/nyu/9780814789520.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 24 May 2022

(p.57) 4 Margaritaville

(p.57) 4 Margaritaville

The Lure of Alcohol

Chapter:
(p.57) 4 Margaritaville
Source:
Run For the Border
Author(s):

Steven W. Bender

Publisher:
NYU Press
DOI:10.18574/nyu/9780814789520.003.0005

Vice tourism by U.S. residents into Mexico precedes the Prohibition era. Dating back to the early twentieth century, U.S. residents regularly traveled south of the border to partake in activities illicit in the United States but permitted, or at least more readily available, in Mexico. Alcohol (and gambling) was especially a lure for U.S. residents and celebrities visiting Mexican border towns during the Prohibition era. The lower and relatively unenforced drinking age in Mexico more recently drew underage U.S. visitors to party in border towns such as Tijuana on weekends, at least until drug violence exploded in the borderlands, and continues to draw U.S. youth to coastal Mexican resorts over spring break, where debauchery reigns.

Keywords:   Mexico, Prohibition, alcohol, spring break, Tijuana, gambling

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