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Orienting HollywoodA Century of Film Culture between Los Angeles and Bombay$
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Nitin Govil

Print publication date: 2015

Print ISBN-13: 9780814785874

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814785874.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 14 October 2019

Economies of Devotion

Economies of Devotion

Affective Engagement and the Subject(s) of Labor

(p.153) 4 Economies of Devotion
Orienting Hollywood

Nitin Govil

NYU Press

This chapter examines the routes and routines of working bodies in transnational screen culture, with particular emphasis on how subjectivity and labor—marked by racial, religious, class, and national difference—become implicated in various itineraries of contact between Hollywood and Bombay cinema. It considers how the production of cross-cultural intimacy creates forms of affinity tied to the circulation of laboring bodies between Hollywood and Bombay. It also explores the cultural politics of “traveling” bodies, and especially how categories of difference are inscribed within an “affect economy” of transnational media industries. It shows how the distribution of emotional engagement across media worlds is influenced by the connections made by film stars, fans, and industry representatives between Hollywood and Bombay cinema. The chapter concludes with an analysis of the “geographies of intimacy” across three case studies in the history of Bombay and Hollywood encounter.

Keywords:   subjectivity, labor, Hollywood, Bombay cinema, cross-cultural intimacy, cultural politics, affect economy, emotional engagement, intimacy, media industries

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