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Orienting HollywoodA Century of Film Culture between Los Angeles and Bombay$
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Nitin Govil

Print publication date: 2015

Print ISBN-13: 9780814785874

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814785874.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 26 July 2021

The Theater of Influence

The Theater of Influence

Reimagining Indian Film Exhibition

(p.115) 3 The Theater of Influence
Orienting Hollywood

Nitin Govil

NYU Press

This chapter examines the rise of the multiplex theater in India over the past fifteen years and how it transformed the economies of scale in film production and distribution in the country. In particular, it explores the cultural politics of the new Indian movie theater and its iconic display of modular forms of consumer mobility, along with the role of Hollywood in the emergence of multiplex as a manifestation of theatrical innovation in India. The chapter begins by providing a historical background on how America influenced India's exhibition infrastructure, paying special attention to Hollywood's establishment of Indian theater chains as a way to enhance the distribution of American cinema. It then places the Indian multiplex within a network of public amusements that produces forms of elite urban sociability and concludes with a discussion of the role played by Delhi's Chanakya movie hall in the city's foreign film culture and as a key exhibition site for Hollywood in India.

Keywords:   multiplex theater, India, film production, cultural politics, movie theater, consumer mobility, Hollywood, exhibition, American cinema, foreign film culture

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