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Orienting HollywoodA Century of Film Culture between Los Angeles and Bombay$
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Nitin Govil

Print publication date: 2015

Print ISBN-13: 9780814785874

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814785874.001.0001

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Managing Exchange

Managing Exchange

Geographies of Finance in the Media Industries

(p.77) 2 Managing Exchange
Orienting Hollywood

Nitin Govil

NYU Press

This chapter explores the spatial distribution of filmmaking regimes between Bombay and Hollywood, with particular emphasis on how money and investment possibilities manage the exchange between the two media industries. It presents three interrelated case studies in the transnational geography of finance that highlight key moments in the history of Indo-American media relations from the 1920s to the present: repatriation, coproduction, and outsourcing. The chapter first describes the Indian conglomerate Reliance's investment in American studio DreamWorks before moving to a discussion of the materiality of exchange between Hollywood and Bombay cinema in which money was “re-embodied” as an actual transaction. It then traces the history of Hollywood's Hindi productions in India, citing two failed Hollywood coproductions to indicate the limits of crossover productions: Saawariya (Sony, 2007) and Chandni Chowk to China (Warner Brothers, 2009). Finally, it considers the cultural politics engaged by India's location as Hollywood's virtual workshop.

Keywords:   filmmaking, Hollywood, money, investment, finance, repatriation, coproduction, outsourcing, Bombay cinema, cultural politics

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