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Orienting HollywoodA Century of Film Culture between Los Angeles and Bombay$
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Nitin Govil

Print publication date: 2015

Print ISBN-13: 9780814785874

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814785874.001.0001

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Framing the Copy

Framing the Copy

Media Industries and the Poetics of Resemblance

(p.41) 1 Framing the Copy
Orienting Hollywood

Nitin Govil

NYU Press

This chapter examines how the dynamic of copying framed the historical relations between Hollywood and Bombay cinema. It begins with a discussion of rules of geopolitical transformation that try to institutionalize imitation in ways that preserve structural domination between the West and the Rest. It then considers intellectual property as a specific manifestation of this institutional logic of imitation to show how copy culture in the historical formation of Bombay cinema became a problem for Hollywood. Citing a variety of examples across a hundred years of industrial interconnection, the chapter shows how the copy institutes the work of analogy between Bombay and Hollywood, giving rise to frameworks of comprehension and comparison between them. Finally, it explores the culture of Bollywood remakes to illustrate the ways that the copy is evoked as a means to draw distinctions between the global media industries.

Keywords:   copying, Hollywood, Bombay cinema, imitation, intellectual property, Bollywood, remakes, media industries, copy culture

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