Jump to ContentJump to Main Navigation
Orienting HollywoodA Century of Film Culture between Los Angeles and Bombay$
Users without a subscription are not able to see the full content.

Nitin Govil

Print publication date: 2015

Print ISBN-13: 9780814785874

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814785874.001.0001

Show Summary Details
Page of

PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 18 October 2019

Framing the Copy

Framing the Copy

Media Industries and the Poetics of Resemblance

Chapter:
(p.41) 1 Framing the Copy
Source:
Orienting Hollywood
Author(s):

Nitin Govil

Publisher:
NYU Press
DOI:10.18574/nyu/9780814785874.003.0002

This chapter examines how the dynamic of copying framed the historical relations between Hollywood and Bombay cinema. It begins with a discussion of rules of geopolitical transformation that try to institutionalize imitation in ways that preserve structural domination between the West and the Rest. It then considers intellectual property as a specific manifestation of this institutional logic of imitation to show how copy culture in the historical formation of Bombay cinema became a problem for Hollywood. Citing a variety of examples across a hundred years of industrial interconnection, the chapter shows how the copy institutes the work of analogy between Bombay and Hollywood, giving rise to frameworks of comprehension and comparison between them. Finally, it explores the culture of Bollywood remakes to illustrate the ways that the copy is evoked as a means to draw distinctions between the global media industries.

Keywords:   copying, Hollywood, Bombay cinema, imitation, intellectual property, Bollywood, remakes, media industries, copy culture

NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.