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Nice Work If You Can Get ItLife and Labor in Precarious Times$
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Andrew Ross

Print publication date: 2009

Print ISBN-13: 9780814776292

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814776292.001.0001

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Maps and Charters

(p.207) Conclusion
Nice Work If You Can Get It

Andrew Ross

NYU Press

This concluding chapter examines two views regarding the new global landscape of work. In his bestselling book The World Is Flat, journalist Thomas Friedman depicted globalization as a free-for-all, where advanced technologies and trade liberalization are leveling all the competitive advantages once attached to geographic location. No one, he concludes, can depend on their address to guarantee anything like a secure livelihood. An alternative view—which insists that location is still all-important—is offered by Richard Florida, the influential academic consultant for regional policymakers. His claim for the growth potential of talent clusters in creative cities argues the case for place-based development as an anchor for high-wage jobs and a formula for wealth creation. According to Florida's model, today's recipe for success in competing for employment and riches depends increasingly on being in the right place and having the right skills.

Keywords:   new work landscape, Thomas Friedman, globalization, Richard Florida, place-based development, employment competition

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