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Nice Work If You Can Get ItLife and Labor in Precarious Times$
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Andrew Ross

Print publication date: 2009

Print ISBN-13: 9780814776292

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814776292.001.0001

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China’s Next Cultural Revolution?

China’s Next Cultural Revolution?

(p.53) 2 China’s Next Cultural Revolution?
Nice Work If You Can Get It

Andrew Ross

NYU Press

This chapter examines the case of China, where many cities incorporated creative industries policy into their most recent five-year plans. These cities include Beijing, Shanghai, Chongqing, Nanjing, Shentzen, Qingdao, and Tianjin. By 2005, data showed that the international trade in creative goods and services had reached $445 billion, with an annual growth rate of 8.7 percent over the previous five years. To the surprise of many, China had ascended to the top of the list of exporters. While these numbers were impressive, China's large share reflected the impact of offshore outsourcing. Desperate to prove that “Created in China” economy can coexist with, or even supersede, “Made in China” economy, PRC legislators have begun promoting cultural production in ways that are markedly different from the political orientation of the Cultural Revolution.

Keywords:   China, creative industries policy, international trade, offshore outsourcing, Cultural Revolution

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