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Nice Work If You Can Get ItLife and Labor in Precarious Times$
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Andrew Ross

Print publication date: 2009

Print ISBN-13: 9780814776292

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814776292.001.0001

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The Mercurial Career of Creative Industries Policymaking in the United Kingdom, the European Union, and the United States

The Mercurial Career of Creative Industries Policymaking in the United Kingdom, the European Union, and the United States

Chapter:
(p.15) 1 The Mercurial Career of Creative Industries Policymaking in the United Kingdom, the European Union, and the United States
Source:
Nice Work If You Can Get It
Author(s):

Andrew Ross

Publisher:
NYU Press
DOI:10.18574/nyu/9780814776292.003.0002

This chapter provides a comparative analysis of creative industries policymaking in the United Kingdom, the European Union, and the United States. Creative industries policymaking is an increasingly favored development strategy for cities and national economies, both in the developed and developing world. As managers struggle to retain a competitive edge in the global economy, they look more and more toward creative workers to generate value for a city, region, and nation. Once marginal on the landscape of production, it is artists, designers, and other creatives who are becoming the new model workers—self-directed, entrepreneurial, accustomed to precarious, nonstandard employment, and attuned to producing career hits. The proven ability of “creative clusters” and mega-events to boost land value is a key factor in the state's attention to this sector of cognitive labor.

Keywords:   creative industries policymaking, global economy, creative workers, mega-events, cognitive labor

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