Jump to ContentJump to Main Navigation
The Anthropology of Global Pentecostalism and Evangelicalism$
Users without a subscription are not able to see the full content.

Simon Coleman and Rosalind I. J. Hackett

Print publication date: 2015

Print ISBN-13: 9780814772591

Published to NYU Press Scholarship Online: May 2017

DOI: 10.18574/nyu/9780814772591.001.0001

Show Summary Details
Page of

PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 06 July 2022

Mediating Culture

Mediating Culture

Charisma, Fame, and Sincerity in Rio de Janeiro, Brazil

(p.161) 8 Mediating Culture
The Anthropology of Global Pentecostalism and Evangelicalism

Martijn Oosterbaan

NYU Press

This chapter seeks to show that Pentecostal musicians struggle with both the potential gain and loss of charisma owing to the current mergers between P/e and electronic media, by drawing from the case of a renowned gospel singer, Elaine Martins. Not only have media technologies transformed and expanded the “reproduction of charisma,” but they have also generated controversies about the sincerity of the performers as converts and evangelists. To defend themselves in the face of the commercialization of the gospel music industry, singers integrate prayers and testimonies into their recordings and performances. This chapter thus underscores the need to take seriously the spiritual aesthetic of popular music and its technological (re)mediation, as well as the structural life conditions and cultural backgrounds of the people involved, in understanding the localization and globalization (what some call the “glocalization”) of P/e in settings such as Brazil.

Keywords:   Pentecostal musicians, electronic media, Elaine Martins, media technologies, reproduction of charisma, gospel music industry, popular music, glocalization, Brazil, Rio de Janeiro

NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.