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The United States of the United RacesA Utopian History of Racial Mixing$
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Greg Carter

Print publication date: 2013

Print ISBN-13: 9780814772492

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814772492.001.0001

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The End of Race as We Know It

The End of Race as We Know It

Chapter:
(p.161) 6 The End of Race as We Know It
Source:
The United States of the United Races
Author(s):

Greg Carter

Publisher:
NYU Press
DOI:10.18574/nyu/9780814772492.003.0007

This chapter turns to the early 1990s, a period that featured major shifts in the visibility of racially mixed people, thanks to various media, scholars, and activists who called for the end of race. Two organizations were at the forefront of this project, the Association of MultiEthnic Americans and Project RACE (Reclassify All Children Equally). In 1993, the presidents of these two organizations testified before Congress, advocating the implementation of a Multiracial identifier on the U.S. census. Also, academic writing challenged racial categorization as obsolete. This reached greater visibility when Time placed a mixed-race star on the cover of its 1993 fall special issue. Dubbed as the “New Face,” it was to symbolize the effects of immigration and intermarriage on American diversity. The chapter concludes with a discussion of the rise of the Multiracial Movement and the implementation of Census 2000.

Keywords:   1990s, mixed-race people, mixed race, intermarriage, Association of MultiEthnic Americans, Project RACE, Multiracial Movement, Time, American diversity, Census 2000

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