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From Bombay to BollywoodThe Making of a Global Media Industry$
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Aswin Punathambekar

Print publication date: 2013

Print ISBN-13: 9780814771891

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814771891.001.0001

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(p.1) Introduction
From Bombay to Bollywood

Aswin Punathambekar

NYU Press

This introductory chapter analyzes the transformation of the Bombay film industry into Bollywood, a transnational and multimedia cultural industry. This development rests on uneven and contested spatial shifts across three interrelated fields. The first is the reconfiguration of national space in transnational terms due to the state's responses and efforts to refigure its relationship with the diaspora. The second is the reinvention of Bombay as a global city in this period of economic and cultural globalization and its position as a key node in multiple transnational networks of capital and cultural production. The third is the phenomenal expansion of India's media space, characterized by the rapid development of the television, advertising, Internet, and mobile phone industries.

Keywords:   Bombay, Bollywood, national space, diaspora, cultural globalization, media space

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