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From Bombay to BollywoodThe Making of a Global Media Industry$
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Aswin Punathambekar

Print publication date: 2013

Print ISBN-13: 9780814771891

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814771891.001.0001

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Fandom and Other Transnational Futures

(p.177) Conclusion
From Bombay to Bollywood

Aswin Punathambekar

NYU Press

This concluding chapter describes Bollywood's emergent cultural geography. First, the film industry is a transnational cultural and industrial formation. The creation of Bollywood is related to the sociohistorical conjuncture of in the early 1990s that experienced numerous political transitions such as the Indian state's adoption and gradual legitimization of neoliberal economic policies. Second, Bollywood is part of ongoing transformations in relations between capital, space, and cultural production. It is shaped by the uneven and highly differentiated nature of capitalist transformation in India and specifically the city of Bombay since the early 1990s. Finally, Bollywood is a site of technological and industrial convergence. Bombay's position as a center of trade and commerce, made it a preeminent media capital in India.

Keywords:   Bollywood, Bombay, cultural geography, sociohistorical conjuncture, media capital

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