Jump to ContentJump to Main Navigation
From Bombay to BollywoodThe Making of a Global Media Industry$
Users without a subscription are not able to see the full content.

Aswin Punathambekar

Print publication date: 2013

Print ISBN-13: 9780814771891

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814771891.001.0001

Show Summary Details
Page of

PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 31 July 2021

Staging Bollywood

Staging Bollywood

Industrial Identity in an Era of Reform

Chapter:
(p.51) 2 Staging Bollywood
Source:
From Bombay to Bollywood
Author(s):

Aswin Punathambekar

Publisher:
NYU Press
DOI:10.18574/nyu/9780814771891.003.0002

This chapter considers the ellipsis in the title of the KPMG report—In the interval…But ready for the next act—as indexing a complicated and evolving terrain of media production, one marked as much by unpredictability as by a sense of certainty regarding the “next act.” The notion of interval in the phrase is understood as an interruption while the “next act” was readily imaginable. In relation to this analysis, the entire decade—from 1998, when the government granted “industry” status to Bombay cinema, until 2009—can be considered as a formative interval, wherein small-scale (often family-owned) companies rearticulated their industrial identities, while large corporations entered the film business only to find themselves contending with the limits of corporate logics in the Bombay film world.

Keywords:   media production, formative interval, Bombay, corporate logics, industrial identities

NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.